As a business owner, having a strong, healthy company culture is central to your financial and social success. If your employees are at odds with each other and/or the company, your business will be negatively impacted. Your team might have trouble meeting deadlines and poor customer service might tarnish your reputation.
On the other hand, a strong company culture makes for a productive team. A productive team takes ownership of their roles and acts in the best interest of the company at all times. If you don’t have that kind of dream team, digital signage can help.
What is digital signage?
Digital signage is essentially any electronic sign that displays messages like images or text. Common forms of digital signage include digital billboards on the highway, touchscreen map kiosks at the mall, and standard display monitors you might see at trade shows or electronics stores advertising new products.
How digital signage contributes to a healthy company culture
Using digital signage in the office can help foster a strong company culture that keeps employees motivated and on task. For instance, a simple display monitor in the hallway can be used to recognize top achievers. When employees feel genuinely appreciated, they’ll develop deeper loyalty and commitment to the team.
Make recognition fun
In addition to recognizing employee achievements, you can make employee recognition fun by having everyone create their own profile with their favorite selfie, pictures of their pets, or hobbies they enjoy. Have each employee submit a baby picture and display them randomly as a “guess who” type of game.
When people feel appreciated, they’re more likely to go above and beyond what’s required to get the job done. As a result, highly satisfied customers will leave positive feedback about your company that helps convert prospects into sales.
Employees work hard and deserve to be acknowledged for their contributions to the team. The fact that your business benefits is a bonus.
Using digital signage to motivate employees
Motivation is a driving factor behind productive action. One way to motivate employees is to promise a reward for specific actions. For instance, you could run a contest among employees to see who can generate the most sales, leads, conversions, or other easy-to-measure KPIs.
Use digital signage in the office to remind and motivate employees to keep pushing for those high numbers. Put a display screen in common areas like hallways, break rooms, and conference rooms to keep your team thinking about the prizes.
Use digital signage to inspire your team
A little inspiration can go a long way. For instance, you can inspire your team by placing a display in the break room that cycles through positive quotes, stories, and messages. Share information and stories that make your team members feel great about themselves and their work. Share stories and information that exemplify how their contribution to the team is making a difference, so they’ll want to continue with their work.
Inspiration is different from motivation – you need both
While motivation moves people to action, inspiration generates creative thinking. As explained in an Entrepreneur.com article, motivation comes from an outside source and pushes people to action, even if they don’t feel like doing anything. Inspiration comes from within and pulls people toward something they want to engage.
Digital signage is crucial for marketing, too
Investing in digital signage requires a decent budget. Although it’s worth the investment solely to foster a strong company culture, digital signage is a highly effective form of marketing. In fact, the digital signage market is growing rapidly as the preferred platform for advertising.
According to market research published by Markets and Markets, the digital signage market is expected to reach $29.6 billion by 2024. In addition to fostering a healthy company culture, digital signage is a valuable marketing asset.
Experiment with digital signage
If you’re new to digital advertising, experiment with digital signage to see what you can do with this wonderful technology. If you’ve been using it for advertising, try placing a display in your office to impact your employees.
Digital signage is versatile and can be used to display virtually any message you can think of. With special back-end software, you can display any image or message on your screens and change the programming in real-time from anywhere in the world. Don’t be the last to adopt this technology – get the edge on your competition and start using digital signage today.
