Opening a bar can be an exciting adventure but also a business that requires careful planning. From getting an alcohol license to designing a venue to hiring the right staff and marketing it properly, you will learn everything you need to know about starting your bar – all in one place! That’s why we’ve compiled this helpful guide with six essential tips to help you open your bar.
Get an Alcohol License
You must get your license in order if you’re looking to open a bar.
You’ll need to obtain an Illinois BASSET certification online or a liquor license from your state’s government. This will allow you to sell beer, wine, or hard liquor on your premises.
The licensing process can be complex and lengthy, so it’s best to seek the help of an attorney if you have any questions about getting your license. Remember that your business could be shut down if you fail to comply with the laws and regulations.
Create your business plan
Bars are lucrative, but many owners need better management and planning. A bar business plan can help you avoid these problems and ensure success.
You can write your plan on your own, use a template or get a professional to do it for you. No matter how you create your project, you’ll need a clear vision for the concept and theme of your establishment.
Your bar business plan should also include a profile of the type of customers you want to attract. This will help you focus on the right market size and how to align your bar concept with their preferences and needs.
Design your bar
Whether opening a new bar or redesigning your current one, bar design is crucial for success. It needs to be both appealing and functional for your employees and patrons.
Creating a comfortable work environment drives efficiency, improving your bar’s bottom line. That’s why successful bars have bar layout designs optimized for bartenders.
They need enough room behind the bar to prepare and serve drinks without bumping into each other. They also need plenty of space for glassware and bar supplies, such as mixers, liquor bottles, and ice.
It’s a good idea to include some uniforms for bar staff so that patrons can trust that they are getting a consistent experience. Uniforms also make bartenders look more professional and add a cohesive feel to the venue.
Choose a perfect location
Location is one of the very important factors when opening a bar. It should attract the right type of patrons and fit into your concept.
The first step in choosing a perfect location is understanding your target market. Then, you can use census data to identify the demographics in an area and select a location that appeals to them.
Buy a point-of-sale system
POS systems can help your business track inventory, customers, and employees. They can also connect to your pre-existing customer relationship management (CRM) software.
The best POS systems integrate these functions into one package. This saves you time and money since these software programs do most of the work for you.
Choosing a point-of-sale system that suits your unique needs is essential for running a successful bar. So before you start shopping, make a list of features that you need.
Drink bundles
Incorporate drink bundles into your menu that offer customers a chance to try new drinks at a reduced price. Creating a drink menu is essential to any bar, as it shows your customers what kind of experience they will have when they enter your establishment. This is a great way to attract new customers and keep existing ones returning for more. It’s also an effective marketing strategy, so consider incorporating one into your bar concept.
Use social media
Use Facebook and Twitter to promote your bar and spread the word about your latest events or deals. A good Facebook and Twitter account can help you expand your customer base and increase sales by providing loyal patrons with free drinks or other giveaways. An affiliate marketing program can be another helpful way to promote your bar and gain exposure in the market. You could also partner with other local bars or breweries to host special events or collaborations.
Create a theme
Give your bar a theme that will appeal to your target audience and get them excited about visiting. It’s easy to do with a little creativity and eye candy on display! Design your bar’s interior to fit your theme and target customer demographics. You must create a space that will attract customers and retain them. The theme should be based on the type of people you are targeting and will appeal to their needs and wants.
Before you open a bar, it is vital to research your market thoroughly and understand what is required of you. This can include gathering information about competitors, the local business climate, and the consumer preferences for bars in your area.
